Primary research:
Social media consists of a variety of different apps or websites in order to help you interact and communicate with friends or family for example, snapchat, WhatsApp, Facebook and Instagram which is mainly used for liking peoples pictures and commenting on their pictures to give your opinion. Young adults and teenagers mainly use social media to interact with each other in many different ways, it is even used for getting to know strangers online and making new friends. However, social media can also be dangerous as some people talk to strangers without knowing what they want or what they can do with the persons pictures and information about them.
Any type of social media plays a very important role for any online marketing, for example with identifying your target audience.
For this question, there are 66.7% males that have taken part in this survey and 33.3% females that have also taken part.
Only 16.7% think that people use social media to promote however 83.3% think it is to communicate with friends/family.
For this question there were 5 responses, not all of them understood the question however for the ones that did, they was 1 advantage and 1 disadvantages towards this question as you can see in the responses above.
There is an equal percentage for this question, 50% say it is for both specific and multiple purposes and another 50% say it is for multiple purposes.
In this response, everyone chose one of the answers. There are 20% that said maybe and another 20% that said Yes. 40% however said no and disagreed.
For their status, 33.3% are married, 16.7% are widowed, 16.7% are divorced and 33.3% are single.
People don’t care if their partner likes another girl/boy with a 33.3% answer, however 16.7% people think it is wrong and 50% answered with ‘oh hell naw’ which is strongly disagreeing with the question.
There are multiple of answers for this question, 50% use 3-5 different social medias per day and 16.7% use all of the social media apps. There are also 16.7% that use only 1-3 social medias and another 16.7% that use no social medias per day.
The majority of the people that answered this question (50%) like all of the social medias that are listed above. 16.7% prefer using twitter and 33.3% would rather use snapchat than the rest.
Secondary research:
How social network sites are used by audiences and institutions to access and deliver specific information:
People use different social networking sites to interact with friends or family, this is done by using Snapchat, WhatsApp and Facebook messenger, however Instagram is used for sharing pictures of yourself and liking/commenting on your friends or families posts with not much interaction. Some people consider advantages of different social media sites as they enjoy communicating with others and getting to know new people in social medias like HouseParty which is an app used to video call multiple of strangers or friends all at once. However they also have disadvantages for using social media for example, some people can make fake accounts on Instagram or Snapchat and start talking to you and getting private information about you which is very dangerous especially for younger teenagers or kids that use social media. Social media sites are used for multiple purposes, it can be used to communicate with people or to research and do homework for school, also some people use it to watch their favourite famous people on YouTube and famous YouTubers.
Institutions use different social media platforms for different things as social media has gained popularity so therefore institutions have started to establish social media platforms so that they can communicate with the audience. They also produce content for all types of social media like Instagram and Snapchat, many online surveys or some websites would ask you to complete a survey or a questionnaire so that they know how you found the platform and your experience with them, this helps them know what should be changed and improves their services. TV programming, radio, newspapers, music, films and magazines are all sorts of media institutions. They usually make money by producing different things and then promoting the products they produced. This is when the audience are interested in the products that are made and gain more and more audiences.
The different uses that institutions use different sites for are usually to promote their work for example from Twitter and Blogs, blogs is used to write whatever is on your mind and explain what your promotion is if you have one and also making friends and interacting with them. The people that follow your audience is a good way of communication, when you post a link or your ideas or even your whole work, hashtags and your research is a way of making sure the audience or the people that follow them are aware of what you post.
Visual media productions are promoted online by being mentioned in social medias like Instagram, Facebook, Youtube and Twitter.
The conventions of promotional websites is by introducing your target audience carefully and making your own websites for example weebly.com or making your own personal sales page.
The content that is included would usually be a home page and the background layouts of the page, also adding pictures to make it less boring and more interesting for the audience to look at and choosing a good colour scheme that everyone will like and goes well with the website.
The videos that I want to display on my website are videos that will excite and make the audience want to watch it, also a short video as it will not bore the audience compared to a long video that will make them less interested.
Caren Lamaa 